The Customer Insight pages provide a better understanding of who our customers are. We currently use Experian’s Mosaic product. If you are new to Mosaic please visit Experian's "What is Mosaic?" page.
We have produced profiles for the populations of Nottingham City and Nottinghamshire. We know our customers are increasingly diverse in their needs. A better understanding of our customers will help target and improve our services.
Please use the Mosaic Groups and Types page to find out the likely characteristics of your customers.
Please use the Mosaic Area Profiles to find out the profile of customers in your area.