Nottingham Insight

Mosaic Groups and Types

Mosaic Groups and Types

The links below show the most dominant Mosaic Group and Types in Nottingham City. To understand a specific Group or Type, please see the table below.

 

Group Description Type Description
A

Well-off owners in rural locations enjoying the benefits of country life

 

Please note there are no Group A's in Nottingham City

A01 Country-loving families pursuing a rural idyll in comfortable village homes while commuting some distance to work
A02 Older households appreciating rural calm in stand-alone houses within agricultural landscapes
A03 Prosperous owners of country houses including the rural upper class, successful farmers and second-home owners
A04 Retirees enjoying pleasant village locations with amenities to service their social and practical needs
B

Established families in large detached homes living upmarket lifestyles

 

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B05 Mature couples in comfortable detached houses who have the means to enjoy their empty-nest status
B06 Well-off families in upmarket suburban homes where grown-up children benefit from continued financial support
B07 High-achieving families living fast-track lives, advancing careers, finances and their school-age children's development
B08 Influential families with substantial income established in large, distinctive homes in wealthy enclaves
B09 Retired residents in sizeable homes whose finances are secured by significant assets and generous pensions
C

High status city dwellers living in central locations and pursuing careers with high rewards after neighbourhoods

 

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C10 Global high flyers and families of privilege living luxurious lifestyles in the most exclusive locations of the largest cities
C11 City workers renting premium-priced flats in prestige central locations, living life with intensity
C12 Ambitious people in their 20s and 30s renting expensive apartments in highly commutable areas of major cities
C13 High status households owning elegant homes in accessible inner suburbs where they enjoy city life in comfort
D

Thriving families who are busy bringing up children and following careers 

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D14 Affluent families with growing children living in upmarket housing in city environs
D15 Busy couples in modern detached homes balancing the demands of school-age children and careers
D16 Professional families with children in traditional mid-range suburbs where neighbours are often older
D17 Well-qualified older singles with incomes from successful professional careers living in good quality housing
E

Mature suburban owners living settled lives in mid-range housing

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E18 Single mature owners settled in traditional suburban semis working in intermediate occupations
E19 Pre-retirement couples with respectable incomes enjoying greater space and spare cash since children left home
E20 Long-term couples with mid-range incomes whose adult children have returned to the shelter of the family home
E21 Active families with teenage and adult children whose prolonged support is eating up household resources
F

Elderly people with assets who are enjoying a comfortable retirement

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F22 Elders now mostly living alone in comfortable suburban homes on final salary pensions
F23 Senior singles whose reduced incomes are satisfactory in their affordable but pleasant owned homes
F24 Seniors appreciating the calm of bungalow estates designed for the elderly
F25 Lifelong couples in standard suburban homes enjoying retirement through grandchildren and gardening
G

Householders living in inexpensive homes in village communities

Please note there are no Group G's in Nottingham City

G26 Inter-dependent households living in the most remote communities with long travel times to larger towns
G27 Pensioners living in inexpensive housing in out of the way locations
G28 Rural families in affordable village homes who are reliant on the local economy for jobs
G29 Mature households living in expanding developments around larger villages with good transport links
H

Younger households settling down in housing priced within their means

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H30 Settled families with children owning modest, 3-bed semis in areas of more affordable housing
H31 Pre-family newcomers who have bought value homes with space to grow in affordable but pleasant areas
H32 Young singles on starter salaries choosing to rent homes in family suburbs
H33 Occupants of brand new homes who are often younger singles or couples with children
H34 Young singles and partners setting up home in developments attractive to their peers
H35 Forward-thinking younger families who sought affordable homes in good suburbs which they may now be out-growing
I

Residents of settled urban communities with a strong sense of identity

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I36 Thriving families with good incomes in multi-cultural urban communities 
I37 Established older households owning city homes in diverse neighbourhoods
I38 Large extended families in neighbourhoods with a strong South Asian tradition
I39 Older residents owning small inner suburban properties with good access to amenities
J

Educated young people privately renting in urban neighbourhoods

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J40 Singles and couples in their 20s and 30s progressing in their field of work from commutable properties
J41 Youngsters renting city centre flats in vibrant locations close to jobs and night life 
J42 Inhabitants of the university fringe where students and older residents mix in cosmopolitan locations
J43 Students living in high density accommodation close to universities and educational centres
J44 Young renters ready to move to follow worthwhile incomes from service sector jobs
J45 Singles renting affordable private flats away from central amenities and often on main roads
K

Mature homeowners of value homes enjoying stable lifestyles

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K46 Hard-working mature singles who own budget terraces manageable within their modest wage
K47 Lower income owners whose adult children are still striving to gain independence meaning space is limited
K48 Ageing couples who have owned their inexpensive home for many years while working in routine jobs
L

Single people privately renting low cost homes for the short term

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L49 Young people endeavouring to gain employment footholds while renting cheap flats and terraces
L50 Transient renters of low cost accommodation often within subdivided older properties
L51 Yet to settle younger singles and couples making interim homes in low cost properties
L52 Maturing singles in employment who are renting short-term affordable homes
M

Families with limited resources who have to budget to make ends meet

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M53 Families supporting both adult and younger children where expenditure can often exceed income
M54 Younger families with children who own a budget home and are striving to cover all expenses
M55 Families with many children living in areas of high deprivation and who need support
M56 Stable families with children renting better quality homes from social landlords
N

Elderly people reliant on support to meet financial or practical needs

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N57 Deep-rooted single elderly owners of low value properties whose modest home equity provides some security
N58 Supported elders in specialised accommodation including retirement homes and complexes of small homes
N59 Elderly singles of limited means renting in developments of compact social homes
N60 Ageing social renters with high levels of need in centrally located developments of small units
N61 Longstanding elderly renters of social homes who have seen neighbours change to a mix of owners and renters
O

Urban renters of social housing facing an array of challenges

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O62

Older social renters settled in low value homes in communities where employment is harder to find
O63 Hard-pressed singles in low cost social flats searching for opportunities
O64 Renters of social flats in high rise blocks where levels of need are significant
O65 Multi-cultural households with children renting social flats in over-crowded conditions
O66 Long-term renters of inner city social flats who have witnessed many changes